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# Key SEO Tips for websites, blogs, articles, images
- URL: https://www.aveshneeiyer.com/key-seo-tips-websites-blogs-articles-images/
- Published: 2021-09-17T09:33:37.000Z
- Updated: 2022-03-31T08:40:33.000Z
- Description: Search Engine Optimisation (SEO) when used ethically, can boost brand awareness and website reputation.
- Author: Aveshnee iyer

## Search Engine Optimisation (SEO) when used ethically, can boost brand awareness and website reputation.

### This can result in financial and non-financial benefits; online traffic, leads and in turn revenue.

Search engines like Google, Bing etc leverage algorithms (using Bots) to search websites and pages for keywords. Algorithms use pre-ordained numerical values to index and rank websites and content.

![](https://storage.ghost.io/c/63/8c/638cc33b-5912-48b9-958c-94664f8e958a/content/images/2021/09/download--2-.jpg)

Understanding the various search engine algorithms assist in improved website ranking and greater exposure correlated to Search Engine ''user search".

### **1\. "On" and "Off" Page Factors**

Positively influencing On and Off page factors can **help you manoeuvre the landscape of blogging and website content** for marketing purposes.

> "On Page" Factors - these are directly controlled by the site. You can improve content, images, vocabulary and aesthetics to gain a wider interested audience by internally linking posts and through website functionality. 

> "Off Page" Factors - these are not directly controlled by the site or content. This includes social media @mentions, linking etc.

### **2\. SEO Content Creation**

**Content creation** should weave in appropriate, and relevant keywords that are often typed in user searches. **Keywords are generally industry specific** for example, and can be short tail or long tail.

> Short Tail Keywords - 1 to 2 words.

> Long Tail Keywords - > three words.

**The suggestion is to include keywords in meta descriptions, metadata, URL, content, headers, titles and text on images.** 

![](https://storage.ghost.io/c/63/8c/638cc33b-5912-48b9-958c-94664f8e958a/content/images/2021/09/Keyword-Tool.io_.png)

> Keyword tools include Keyword Tool io, Keyword FX, Soolve and BuzzSumo.

### **3\. UX Signals**

> **UX design has a direct and powerful impact on your SEO rankings.**  Metrics used by search engines track user engagement - gives you insight to user activity on your website.

For example Google's RankBrain provides insight on user experience.

**"CTR (Click Through Time)"** \- provides insight to user preference and satisfaction.

**"Dwell time"** \- a greater dwell time could indicate interest or could mean the user took time to find what they are looking for / harder to understand content.

**Metrics consider factors like:** 

- page speed
- mobile responsiveness
- menu/ header layout
- URL structure.

### **4\. Link Building**

**Links to your website, blog, article, news release or video on instagram** shows usefulness and builds trust in your audience or new followers. 

> **"White Hat" link building needs to be ethically conducted but be wary of misrepresenting. Linking @mentions will assist in strengthening the network and positively boosting brand awareness.**

> Social media allows us to **proactively share content and create links**, for example an article posted on LinkedIn will pop up with a notification to post on other social media platforms and at a touch of a button you can push information across platforms.

For more Follow me on Medium [https://medium.com/@aveshnee7](https://medium.com/@aveshnee7?ref=aveshneeiyer.com)

![](https://storage.ghost.io/c/63/8c/638cc33b-5912-48b9-958c-94664f8e958a/content/images/2021/09/how-to-hire-seo-agency-for-higher-website-traffic.jpg)